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A gift of life insurance can be a unique way to make a significant contribution to the Wyoming PBS Foundation. There are several ways to do this. For example, you can name the WPTV Foundation as a primary, secondary, final or remainder beneficiary in a current policy. You can assign your yearly dividends to the Wyoming PBS Foundation. You can donate a paid-up policy that you no longer need, or purchase a new policy naming the WPTV Foundation as both owner and beneficiary of the policy. Such gifts entitle you to a charitable tax deduction generally equal to the cash value of the policy at the time of the gift. In addition, cash gifts to the WPTV Foundation to pay the premiums are tax deductible.

Here's how a donor used an existing life insurance policy to benefit WPTV.

"Years ago I set up an insurance policy that named my daughter as beneficiary. I was afraid that if anything happened to me there wouldn't be money for her education - things were a lot less expensive then - or for special things like her wedding or help buying her first house. Just as insurance should, I was provided with peace-of-mind.

"But nothing happened to me, thank goodness, and now my little girl has graduated, married, started her own family and has her own home. We talked about the life insurance policy recently while I was visiting my grandchildren. She agreed that since she doesn't really need the proceeds now, there are other people who could benefit. As the children were happily watching Sesame Street, I called WPTV.

"After explaining the circumstances, that I wanted to donate the policy to the Wyoming PBS Foundation, I was given the information I needed. Making the change was going to be very simple and very rewarding. When I went back to the den to be with the grandkids, I saw Bert and Ernie in a whole new light."

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